Marketing/Admissions Director- The Gardens Assited Living

The Gardens Assited Living

1610 Hwy 3, Cherokee, IA 51012 712-225-2999

JOB SUMMARY: 
The primary responsibility of the Admission and Marketing Coordinator is to interact with the community, implement the facility’s marketing plan, travel, speak before groups, obtain resident information, complete and maintain admission records and documents, communicate with families/responsible parties, website development and manage all social media platforms.

The desired candidate will have strong communication, computer and interpersonal skills.

Administrative Functions

  • Develop long-range and short-range marketing plans, establishing goals and objectives consistent with the overall goals and annual budget of the facility.
  • Develop and implement promotional activities that highlight the facility’s ability to provide quality care and services.
  • Track relevant marketing data such as inquiries by number, quality and source, conversion ratios, admission patterns, census and mix, and discharges and prepare reports as required by the Administrator.
  • Lecture before groups relative to health and long-term care services.
  • Act as a liaison with physician offices, discharge planners and other referral sources.
  • Conduct tours of the facility and grounds for potential residents, families, community and representatives from placement agencies and referral sources.
  • Follow up on inquiries and maintain current and active waiting lists.
  • Maintain an accurate record of available beds.
  • Maintain daily and monthly census reports as directed.
  • Keep abreast of current regulations governing admission/discharge requirements.
  • Interview applicants for admission and acquire necessary information, documentation, permits, releases, authorizations, and signatures.
  • Interview family members/responsible parties and obtain required information, documentation and signatures.
  • Explain to family members/guardians the facility room rates, billing procedures, restrictions, resident care procedures, visitor policies, etc. as appropriate.
  • Handle financial arrangements related to admission.
  • Assemble and check for completeness all preadmission and admission documents. Forward to appropriate department.
  • Refer admission problems to proper authority or department.
  • Assist in the orientation of residents and family members in accordance with facility procedures.
  • Assist in preparation and proper recording of identification records for residents in accordance with facility procedures.
  • Forward completed medical records to the Medical Records Coordinator.
  • Abstract information from records as required for insurance companies, Medicare, etc.
  • Maintain a current listing of all residents, their level of care, assigned room numbers. Provide copies to nursing, administration, social services, government agencies, etc., as necessary.
  • Develop and maintain a good working rapport with other departments within the facility, specifically administration and nursing.
  • Develop and maintain relationships with community members and organizations.
  • Maintain professional confidentiality.


Job Type: Full-time


Desired Qualifications:

Education & Experience

-3-5 Years experience in Marketing, sales or health care.

-Must have experience with social media, website development and SEO

-Sales experience, particularly in health care services, products or pharmaceuticals is desirable.
-Familiarity with long-term care and/or health care services useful.


Application Instructions:



Location: 1610 Hwy 3, Cherokee, IA 51012

Close: Friday August 31st 2018

Date Posted: Thursday July 5th 2018

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