The primary responsibility of the Admission and Marketing Coordinator is to
interact with the community, implement the facility’s marketing plan, travel,
speak before groups, obtain resident information, complete and maintain
admission records and documents, communicate with families/responsible parties,
website development and manage all social media platforms.
The desired candidate will have strong communication, computer and
- Develop long-range and
short-range marketing plans, establishing goals and objectives consistent
with the overall goals and annual budget of the facility.
- Develop and implement
promotional activities that highlight the facility’s ability to provide
quality care and services.
- Track relevant marketing data
such as inquiries by number, quality and source, conversion ratios,
admission patterns, census and mix, and discharges and prepare reports as
required by the Administrator.
- Lecture before groups relative
to health and long-term care services.
- Act as a liaison with physician
offices, discharge planners and other referral sources.
- Conduct tours of the facility
and grounds for potential residents, families, community and
representatives from placement agencies and referral sources.
- Follow up on inquiries and
maintain current and active waiting lists.
- Maintain an accurate record of
- Maintain daily and monthly
census reports as directed.
- Keep abreast of current
regulations governing admission/discharge requirements.
- Interview applicants for
admission and acquire necessary information, documentation, permits,
releases, authorizations, and signatures.
- Interview family
members/responsible parties and obtain required information, documentation
- Explain to family
members/guardians the facility room rates, billing procedures,
restrictions, resident care procedures, visitor policies, etc. as
- Handle financial arrangements
related to admission.
- Assemble and check for
completeness all preadmission and admission documents. Forward to
- Refer admission problems to
proper authority or department.
- Assist in the orientation of residents
and family members in accordance with facility procedures.
- Assist in preparation and
proper recording of identification records for residents in accordance
with facility procedures.
- Forward completed medical
records to the Medical Records Coordinator.
- Abstract information from
records as required for insurance companies, Medicare, etc.
- Maintain a current listing of
all residents, their level of care, assigned room numbers. Provide copies
to nursing, administration, social services, government agencies, etc., as
- Develop and maintain a good
working rapport with other departments within the facility, specifically
administration and nursing.
- Develop and maintain
relationships with community members and organizations.
- Maintain professional confidentiality.
Job Type: Full-time